link building ...

At media4, basic Link building is included within our Search Engine Optimisation (SEO) web design packages as part of Unique Link Partnership Program. However, Link building is a process that should continue throughout the life of a site. Therefore, we also offer this as a managed service.

Link building is an ongoing process of which we strongly advise our customers to participate in to continue momentum. So, rather than simply sell you a service, we feel it's important to explain a little about the solution and its benefits.

Below, you will find useful tips/explanations on Link building and its importance in terms of Search Engine Optimisation (SEO).

What is link building?

Link building is basically creating a series of links from other websites to your website. Links are commonly and logically referred to as ‘backlinks’. These backward links are especially important in terms of Search Engine Optimisation (SEO), for one very simple reason...

The theory goes...“The more people linkng to a website, the more important the website must be”.

Search Engines are clever in how they rank pages in organic results for its backlinks. Without doubt the more backlinks directed to your site, the greater weight behind its ranking opportunity (it’s important to note here that Link building is only part of search engines ranking algorithm). There are several does and don’ts about creating links. But before cover these; let’s first take a look at link quality and link sources.

Link Quality

The quality of backlinks is important. Remember, quantity does not always equal quality, but it will certainly help.

Link quality is measured on two key factors:

Links from other websites within the same industry.

(For a website selling car parts, it’s better to get links from car manufacturers or garages, rather than a local butchers)

Links from high ranking sites

(Known as ‘authority sites’, these are websites which already rank highly, for example, BBC, Google, insert your own big name brand here. Obtaining a link from these websites adds greater weight. Click here to find a website page rank)

Link Sources

There are a number of free sources available to you to obtain backlinks. For example:

Responses to industry specific forums
Social media ‘public’ profile accounts, i.e. Linked In, Facebook etc
Tweets and fan pages
Free local business registers
Web directories
Search engine directory submissions
Blogs
Social bookmarking

For more industry specific or high ranking links, you may need to invest a little more time and effort. A lot of companies these days offer dedicated pages within their website to create link partnerships/exchanges. So why not contact them?

Dos and Don’ts of link building

Do find links from other website from the same industry
Do continue to source new links
Do focus on links from other high ranking sites
Do add your URL to forum responses
Do use keyword based links

Don’t buy links
Don’t get links from offensive or pornographic sites

The following Search Engine Optimisation (SEO) techniniques are applied to our web site designs:

Meta Tags
H1-H6 Formatting
No HTML Tables
Site Structure Formatting
Internal linking
XML Site Maps
HTML Site Maps
Crawler Instructions
Image File Size Compression
Image Naming Conventions
Image Descriptions
hCard Address Optimisation
CSS/Javascript Compression
RSS Feed Integration
Keyword Targeting
Content Optimisation
Inclusion in our 'Unique Link Partnership Program' (ULPP)
Search Engine Submission
Analytical Reports
Local Search Optimisation
Directory Submission
Practical advice on how to continue your SEO Campaign

Non-webdesign customers

To extend our service, and for a small fee, we can apply our analysis techniques to any site and provide recommendations on how you can improve your websites ranking.

With the process we will provided a detail analyse report, comprising of competitor analysis and recommendations to improve your sites rankings.