search engine optimiation (seo) …

There’s a saying that websites are ‘Shop Windows’. Search Engine Optimisation (SEO) is a set of techniques that help to move your shop window from the Back Street to the High Street. In internet terms, we’re talking page one in search engine results pages (SERPs).

Most search engine results pages are split into two sections, namely, Organic Listings and Paid Listings.

  • Organic Listings are FREE search results depicted by complex search engine algorithms.
  • Paid Listings incur a cost every time a user clicks on your advert.
  • Understandably, ranking well in the Organic Listings is a preferrable option for a number of reasons:
    • Its Free
    • Organic listings offer users better quality websites in relation to search results
    • Users are automatically drawn towards organic results
    • Did we mention ‘IT’S FREE

    “Sounding interesting?”

    Not only do we offer Search Engine Optimisation (SEO) service as part of our advanced web design packages, we also provide our SEO expertise/knowledge to all projects.

    As part of our SEO service, we will analyse your site against your competitors and produce a detailed SEO report that outline the key steps required to improve your organic rankings.

    To the right, you’ll see a list of SEO topics covered. So why not contact us to see how we can help.

link building …

At media4, basic Link building is included within our Search Engine Optimisation (SEO) web design packages as part of Unique Link Partnership Program. However, Link building is a process that should continue throughout the life of a site. Therefore, we also offer this as a managed service.

Link building is an ongoing process of which we strongly advise our customers to participate in to continue momentum. So, rather than simply sell you a service, we feel it’s important to explain a little about the solution and its benefits.

Below, you will find useful tips/explanations on Link building and its importance in terms of Search Engine Optimisation (SEO).


what is link building?

Link building is basically creating a series of links from other websites to your website. Links are commonly and logically referred to as ‘backlinks’. These backward links are especially important in terms of Search Engine Optimisation (SEO), for one very simple reason…

The theory goes…“The more people linkng to a website, the more important the website must be”.

Search Engines are clever in how they rank pages in organic results for its backlinks. Without doubt the more backlinks directed to your site, the greater weight behind its ranking opportunity (it’s important to note here that Link building is only part of search engines ranking algorithm). There are several does and don’ts about creating links. But before cover these; let’s first take a look at link quality and link sources.

link quality

The quality of backlinks is important. Remember, quantity does not always equal quality, but it will certainly help.

Link quality is measured on two key factors:

  • Links from other websites within the same industry.

(For a website selling car parts, it’s better to get links from car manufacturers or garages, rather than a local butchers)

  • Links from high ranking sites

(Known as ‘authority sites’, these are websites which already rank highly, for example, BBC, Google, insert your own big name brand here. Obtaining a link from these websites adds greater weight. Click here to find a website page rank)


link sources

There are a number of free sources available to you to obtain backlinks. For example:

  • Responses to industry specific forums
  • Social media ‘public’ profile accounts, i.e. Linked In, Facebook etc
  • Tweets and fan pages
  • Free local business registers
  • Web directories
  • Search engine directory submissions
  • Blogs
  • Social bookmarking

For more industry specific or high ranking links, you may need to invest a little more time and effort. A lot of companies these days offer dedicated pages within their website to create link partnerships/exchanges. So why not contact them?


dos and don’ts of link building

Do find links from other website from the same industry
Do continue to source new links
Do focus on links from other high ranking sites
Do add your URL to forum responses
Do use keyword based links

Don’t buy links
Don’t get links from offensive or pornographic sites