marketing strategy ...

The success of introducing a new organisation or brand to a market place really depends on strength of a marketing strategy. There are various facets associated with developing a marketing plan with core objective of achieving maximum return on investment and brand/product awareness.

At media4 we support clients with the process of marketing to help the reach their target audience with great impact. A typical marketing plan would include:

Situation analysis - where are we now?
Market trends, competitors, customer information, marketplace SWOT, internal resources and capabilities.

Objectives - what do we want to achieve?
e.g. how many members/users to we want within the first 3 months, how do we want to position ourselves in the market

Strategy - how will we achieve our objectives?
What will our core target market be, how will we position ourselves, how will we segment the market, what will our online value proposition be - what are the benefits of using this site, how is it different or unique? The mix and sequence of communications tools that will be used - the overall balance of the marketing mix.

Tactics - detailed actions for how we're going to achieve the strategy
Specific details of how the marketing and communications mix will be deployed and when

Actions - the details of who does what and when
An implementation plan showing responsibilities, resources, use of external agencies

Control
How will performance be measured? Analytics and visitor information - no of visitors, return/retention rates, response mechanisms for communications tools, income.

Budget
Detailed budget or overall balance of spend and approximate costs for different types of media?

stages of strategy ...

It all begins with an initial consultation, an opportunity for our marketing experts to explore your goals and aspirations.

We offer various levels of strategies to accommodate all budgets.

Our team will produce a documented strategy that fits within your plans.

We can even provide continued resources to implement the strategy.

simple strategies from media4