email marketing ...

Since the birth of the internet and email, direct email marketing has continued to evolve and gather strength. Essentially it’s a very simple, low cost and effective means of communication method to reach multiple recipients instantaneously.

A few reasons why email marketing is good for your business

Distributed emails can be tracked, monitored and reported on
Reach a substantial number of subscribers immediately
Over half internet users typically review their inbox daily
It was anticipated that the value of UK e-mail marketing would rise an estimated 15% in 2009 to £292m up from £120m in 2004
Your competitors could already be employing email marketing
Generate new business or retain customers with little effort
Automatically cleanse recipient data, i.e. unsubscribe requests, non-delivered, bounced
Reduce strain on internal email servers

So how does it work?

Email marketing (e-Shots) is usually delivered in HTML (or Rich Text) format. The HTML format allows digital marketers to produce graphically appealing designs to improve open and click-through rates. Every time an e-Shot is opened, forwarded or a hyperlink clicked, results are transmitted back to the web service. These reports can be analysed in great detail so you can see that your investment is having the desired effect.

Whether you have a subsriber database or not, why not let us help you introduce yourself to the world with our managed email marketing service. Begin to reach new contact today. (we can even help you purchase appropriate mailing lists)

Manage multiple mailing lists
Suppress invalid or blocked recipients automatically
Cleanse data with unsubscribe tools
HTML templates customised to your corporate scheme
Distributed emails provided in HTML for integration with your website
Produce online surveys
Add subscription routes to your website
Increase recipient rate with SPAM check filters
Create and send multiple campaigns
Drill through Unique Opens, Estimated Forwards, User Click Throughs, Unsubscribes
Never duplicate recipients in one an address book
Never send emails to previously unsubscribed recipients